Leading firms with their own Platforms are likely to resolve to such behavior as Apple is doing with “Open” web apps. Most of the times people like me call such firms “Being Evil”.

Apple handcuffs 'open' web apps on iPhone home screen

Apple's iOS mobile operating system runs web applications at significantly slower speeds when they're launched from the iPhone or iPad home screen in "full-screen mode" as opposed to in the Apple Safari browser, and at the same time, the operating system hampers the performance of these apps in other ways, according to tests from multiple developers and The Register.

It's unclear whether these are accidental bugs or issues consciously introduced by Apple. But the end result is that, at least in some ways, the iOS platform makes it harder for web apps to replace native applications distributed through the Apple App Store, where the company takes a 30 per cent cut of all applications sold. Whereas native apps can only run on Apple's operating system, web apps – built with standard web technologies such as HTML, CSS, and JavaScript – can potentially run on any device.