Our industry moves fast and changes faster. And so the way we communicate with our customers must change in equally speedy ways. To ensure it does, we constantly challenge our assumptions. For example:
· What’s the right time and place to make announcements?
· Are we adjusting to the changing dynamics of our customers?
· Are we doing something because it’s the right thing to do, or because “it’s the way we’ve always done it”?
After thinking about questions like these, we have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.
Makes sense in the light of Fran Shaw's comment that Microsoft's product news milestones don't align with January timing of CES. Also, as I see it, each product group have their own cycles and marketing teams. They won't want to wait till CES to announce/show something.