Surface with Windows RT will initially be available in three SKUs: a 32GB version priced at US$499, a 32GB version bundled with a black Touch Cover priced at US$599, and a 64GB version bundled with a black Touch Cover priced at US$699.
A variety of accessories will also be available, including Touch Covers in five vibrant colors — black, white, magenta, cyan and red — priced at US$119.99 so customers can express their personal style

via microsoft.com

In line with what I was expecting. Great price. You pay premium for the differentiator - the Touch cover. So far, so good.