Microsoft is the underdog because no matter how many hundreds of millions of people use its software, the cool and the future belong to Apple. Or belonged. After yesterday's Surface event—assuming they don't fumble the execution—Gates' children may have found the weapon to stop the heirs of Jobs and turn the tide. Or at least make things exciting for everyone again.
Loved the analogy of Surface's design around the Dieter Rams' 10 principles for good design.