Today Nokia introduced HERE, the first location cloud to deliver the world's best maps and location experiences across multiple screens and operating systems. With the new brand, HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere.
"People want great maps, and with HERE we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world," said Nokia President and CEO Stephen Elop. "Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service."
Many are unaware that Nokia has a great Maps service which rivals Google and Bing Maps. And that IS the problem that few are aware and use Nokia Maps and thus lack Network Effects and the feedback loop. It will be tough for Nokia to succeed with "Here" as it lacks an entry point to the service which typically is a Search engine.