On Orbitz, Mac Users Steered to Pricier Hotels

Orbitz Worldwide Inc. has found that people who use Apple Inc.'s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.

Digital Divide or shall we call it as OS divide. It's the affluent, high income people who are using Mac and if you look at the latest Macbook prices, you will know where Apple is focusing with the Macbooks. Quick search brought me to this post from last year, In Wellesley, Macs Apple of their eye 

The privileged populace of Wellesley tops the list of towns with the highest level of Mac-aholics in the state, according to a study by a local advertising firm,” Jessica Van Sack reports for The Boston Herald. “Westboro-based Chitika Insights studied traffic from Mac, PC and Linux-based computers statewide and found that almost 36 percent of computers in the affluent town were made by Apple, nearly five times the company’s U.S. market share average of about 7.2 percent.”

“The most Apple-heavy towns have little in common except that they tend to be wealthy and/or have a high student population. Wellesley is among the wealthiest towns in the state, with an average household income of $209,694, according to the U.S. Census Bureau’s American Community Survey,” Van Sack reports. “The top of the Mac list also features Vineyard Haven, just slightly behind by several tenths of a percent at 35 percent Apple users; Needham at 32 percent; and Allston and Brighton at 32 and 31 percent, respectively.”