Name Your Price for Airline Tickets, Hotel Rooms and ummm, well Software..:)

Informationweek has a story of a company called NetDive which allows you to download software a la Priceline.com and then allows you to determine the software's value before making an offer.

The Priceline.com approach has come to business software. NetDive Inc., which makes software for messaging, collaboration, and real-time customer service, has launched a name-the-price feature on its Web site. Customers can download test versions to determine the software's value before making an offer. A desperate move for hard times? The strategy acknowledges that a piece of software may provide different value at different companies, so pricing flexibility is key to attracting cost-conscious customers, CEO Dean Ansari says. Plus, it caters to human nature. Says Ansari, "If people could haggle about everything, they would."