Case Study: Amazon.com

Amazon is one of the very few companies I admire and Amazon.com is one of the very few websites I use to do my shopping and research.

In October, for the first time in its eight-year history, Amazon.com posted a profitable quarter that wasn't driven by holiday shopping—and its stock price continues to climb. But to keep growing, Amazon will need to wield more clout offline. A look at its untested new strategy to offer back-end online services to other retailers offers insights into how to profit from IT assets.