Talking of failed opportunities, I read this news on NYTimes of a new Website called Cookstr. Cookstr plans to “showcase the recipes of star chefs like Jamie Oliver, Nigella Lawson and Mario Batali, as well as those of less-well-known but highly regarded cookbook writers. The idea, ultimately, is to sell copies of these authors’ books”.
Now this news appeared on the NYTimes which had 20 M Unique Users in September. Anyone would have kept their site ready for the traffic the news will bring to their site and they could have 1000’s (even millions) of conversions just because of this coverage. But Not Cookstr. While the news article does say, that the site will go live this month, you would assume that Cookstr would have done their research on NYTimes readership and would have been ready to showcase their new site to millions of readers. This is what you see when you are taken to the website.
Now, my dear readers (yes the two of you) that’s a classic example of Failed Opportunity.