Global Search Market and the Growth of Bing

ComScore reported today on the total search market in December and the growth year on year. There is a total growth of 46% in the past year with US representing the largest search market with 17% of searches. From the ComScore report.

The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute. The U.S. represented the largest individual search market in the world with 22.7 billion searches, or approximately 17 percent of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the U.K. with 6.2 billion. Among the top ten global search markets, Russia posted the highest gains in 2009, growing 92 percent to 3.3 billion, followed by France (up 61 percent to 5.4 billion) and Brazil (up 53 percent to 3.8 billion).

One key country missing in the report is India, looks like people are not doing enough search in India.

Google sites account for almost 2/3rd of these searches. But great to see the inroads made by Microsoft based on release of Bing. Microsoft sites saw a growth of 70% as compared to Google’s 58% growth. Cool features like Visual Search (narrow down using controls on left hand side), Recipes are turning the tides for Bing and thus Microsoft. Google is facing the heat and it is evident with this and all such other reports.