Online Content, News Papers etcThe Huffington Post launches Real time Twitter edition
The Huffington Post is launching a “Twitter edition” which according to the release will incorporates the news value of breaking tweets into HuffPost’s signature combination of real-time news and analysis. HuffPost’s 19 sections now have their own Twitter versions with each following a selected group of notable tweeters.
More commentary by paidContent.
Social NetworksTwitter acquires Tweetie
Twitter has acquired Atebits, the one man company that makes the Tweetie apps for using Twitter on Mac computers and iPhone’s. So far Twitter has just released the APIs while Developers have created the most successful Twitter clients. This move will certainly confuse and instill fear in the minds of third party developers as they lose user share to Twitter’s own client. Twitter came out today and tried to calm the fears of Developers.
More commentary here – NYTimes Bits Blog, NYTimes, Techcrunch, Both Sides of the Table
Social Media Demographics: Who’s Using Which Sites?
Interesting infographic on who’s using Social Networking sites.
Are You Ignoring Email Marketing Because of Social Media?
Great article with some good stats on why should you, as a marketer, care about email.
- Email marketing returned $43.62 for every dollar spent on it in 2009, and is expected to return $42.08 for every dollar spent on it in 2010. (Direct Marketing Association)
- 89% of retailers cited email is the most mentioned successful tactic overall. (Forrester Research and Shop.org’s Retailing Online 2009: Marketing Report)
- 67% of subscribers say they've purchased products offline as a direct result of receiving an email from a retail company. (Epsilon – 2009 Report)