On the eve of Samsung’s Galaxy S4 launch, Apple and its marketing chief Phil Schiller spoke with mainstream news publications to slam Android and iPhone competitors. Now, following the launch of the new Samsung device, Apple has opened up an entire new web page to tout why people have loved the iPhone for so many years and to seemingly throw some negative claims against Android and Samsung devices.

Apple has also begun emailing a version of this webpage to its own customers, something that makes this seem more defensive than offensive.