This is what Dave Winer would say to people who bought iPhone 4 about the Antennagate.
"Well, we got a little too big for our britches there, and damn if we weren't thinking more about us and less about you. That's wrong. We're here to serve you, and we failed at that. We are going to try to do better in the future, but I can guarantee that we will fuck up again. When we do, I hope our customers, who we know have a deep commitment to us and our products, will continue to support us. We're just human, but we do our best, all the time, and we hope you'll stick with us, as we try to learn to be the big powerful and successful company that we have become."
Something like that. I'd get down off the pedestal as quickly as possible and cop to being human, and ask for forgiveness, not just now, but in the future. And buy the flowers, and hold open the door, and always say you're sorry.
My grandfather figured that out and taught it to me. "Always pay for your sins," he said. The reason is simple, you're going to pay for them whether you want to or not. The payment is much smaller if you don't resist, so it's good business to tell the customer, repeatedly, over and over, how right she is.
Some more takes here:
Slate/Farhad Manjoo writes on Apple's condescending iPhone 4 press conference.
Apple Outsider writes on Thoughts on the iPhone 4 Press Conference
My Take. Apple blew up a chance to connect with the users and media and accept the design flaw. We saw a case of Arrogance diminishing Wisdom. And Arrogance doesn’t take you far.