Decline of Apple Ads

Apple aired three new ads last night during the Olympics for the Mac and the "Genius" bar at Apple's stores.

The response to the ads has not been good. Fortune's Apple blogger Philip Elmer DeWitt wrote that only one of the three ads is enjoyable. 9 to 5 Mac's Mark Gurman tweeted, "Not a fan of this new ad."

Former Business Insider politics editor, John Ellis wrote on Twitter, "We were surprised, last night, watching the Olympic coverage, by the Apple ads. Think it's the first time Apple ads have been dreadful."

First time Apple ads are getting booed.