If you build it, they will come...

People like smart alternatives, and Bing is proving to be just that, a SMART alternative to Google.

Amazon Wants To Become The Primary Shopping Option On Bing

Amazon wants to own the shopping results that are served up from Microsoft's Bing search engine, we've heard from an industry source close to both companies.

After Microsoft announced it would shut down its Bing Cashback program, Amazon decided to aggressively pursue talks with Bing about taking over the shopping experience on Bing.