Microsoft Corp. today announced plans to make Microsoft Surface available at additional retailers as soon as mid-December. In addition, the company announced the extension of the Microsoft holiday stores, including the transition of several of the stores into permanent Microsoft retail outlets.
“The public reaction to Surface has been exciting to see. We’ve increased production and are expanding the ways in which customers can interact with, experience and purchase Surface,” said Panos Panay, general manager, Microsoft Surface.
As early as mid-December, consumers will be able to go to retail stores in the United States and Australia to purchase a Surface with Windows RT. Additional availability will be added in a number of countries in the coming months.
Products like Surface need exposure in a way that people can touch or feel these when established alternatives are already present. More retailers carrying Surface will help solve two problems, 1- reaching customers and 2- awareness.