Return of the "Good Enough" (Once Again)

In 2011, we will see what we have seen all along the years, this time in the Smartphones Category. Resurgence of “Good-enough” Smartphones which addresses what customers expect of these devices with enough good mainstream apps support and attractive price point. Lots of very well articles today explores this with focus on Android being the protagonist here. Fortune has a great article today that says “2011 will be the year Android explodes“, this was followed up by some good pieces by Fred Wilson in “The Smartphone Explosion”, Scoble in “Fred Wilson and Fortune are right about Android vs iOS (and everyone else), but I hate it and MG Siegler in “2011: The Year Android Explodes! Killing Innocent Women, Children, And iPhone Users”.

Christensen covered this same thing in many of his writings. From Research, quality, competitiveness: European Union technology ... - Page 147

When studying quality-based competition, it is necessary to take into account a phenomenon described by Clayton Christensen [Christensen 2002. Christensen 2003] according to which a good enough product that satisfies the demand for quality can replace the best product already present on the market and providing better performance but at a higher price. Emerging countries could seize a share of the quality market in which European industry is established as soon as they are able to offer products good enough to attract the attention of consumers who seek quality, but are also price conscious In the top-range motor vehicle field, Asian manufacturers now offer products good enough to seriously challenge the top German brands, which until now had strongly held a dominant position in the segment of best vehicles. In the photography sector, digital equipment cannot compete in terms of image quality with traditional cameras using chemical films but digital cameras are starting to be good enough to seriously challenge Kodak, the market leader in the manufacture of film. In the air transport Field, the case of RyanAir, a company that offers low-cost, no—frills travel, which is good enough to win out over traditional transport companies that offer best services, but are considered to be too expensive by the customers.

Nothing new here. It had to happen, I am surprised it took this much time.