Salvation doesn’t come cheap

John Naughton calls Apple evil mostly based on the recent decision to apply 30% tax on subscriptions.

Forget Google – it's Apple that is turning into the evil empire

Umberto Eco once wrote a memorable essay arguing that the Apple Mac was a Catholic device, while the IBM PC was a Protestant one. His reasoning was that, like the Roman church, Apple offered a guaranteed route to salvation – the Apple Way – provided one stuck to it. PC users, on the other hand, had to take personal responsibility for working out their own routes to heaven.

Eco's metaphor applies with a vengeance to the new generations of Apple iDevices, which are rigidly controlled appliances. You may think you own your lovely, shiny new iPhone or iPad, but in reality an invisible virtual string links it back to Apple HQ at One Infinite Loop, Cupertino.

You can't install anything on it that hasn't had the prior approval of Mr Jobs and his subordinates. And if you are foolish enough to break the rules and seek your own route to salvation, then you may find when you next try to sync it with iTunes that it has turned into an expensive, beautifully designed paperweight. If that isn't power, then I don't know what is.