Among teens, Apple is no longer cool. The news comes from the Buzz Marketing Group, an agency that specializes in youth marketing.
Popularity is always a double-edged sword with teenagers and according to the sentiment observed by Buzz, Apple is now too popular to be popular. Replacing iPhones and iPads as the object of teens’ desire is Microsoft’s (MSFT) Surface tablet and Galaxy smartphones from Samsung (005930).
“Teens are telling us Apple is done,” Buzz Marketing Group’s Tina Wells told Forbes. “Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”
Selling or not, Surface is making a mark on teens - the most technology savvy demographic which each device maker targets and needs acceptance of its products to have real growth.