Let’s look at the numbers and then take a look at what they mean and what the future holds. Just for starters, we’ve sold more than 53 million Xbox 360 consoles, and Xbox has been the top-selling console in the last year. There are more than 30 million Xbox LIVE members. And more than 10 million Kinects have sold to date. Those are pretty big numbers for a device that, until recently, had primarily been purchased by hardcore gamers. But something interesting has happened in the last few years. While people are still playing a ton of video games, 40 percent of all Xbox activity now is non-game. Put another way, we’re seeing an average of 30 hours of video consumption per month per Xbox, a number that is growing fast. And people are expecting more – more options, more games, more videos, more entertainment.
No secret that Xbox is more than a gaming device now and a product Microsoft is investing in and out-innovating competition. But still Microsoft gets lesser recognition than they deserve for the Xbox platform success. I hope that changes with the continued success of the device, peripherals and XBOX Live services. 40% of non-game usage is a pretty high number something the likes of Hulu are recognising and investing in.