Push-Button Innovation

Technology Review reports on innovation in US Telecom business :

"Innovation isn’t what companies do; it’s what customers adopt. In fact, the telecom sector remains a fabulous market for innovative uses of bandwidth. But innovation shouldn’t mean getting people to use more bandwidth; it should be about getting people to change their bandwidth behaviors...."

"...Push-button innovation doesn’t ask customers to buy new equipment or learn how to program; it treats them as people who might be prepared to tap a few extra keys to get a little extra value for a small additional fee. Telephone companies need only get a certain small percentage of callers to push a few more buttons to generate hundreds of millions of dollars in cash flow...."