Twitter announces @anywhere
Microsoft Mix – Highlights
Few big news stories breaking out of Microsoft Mix 2010 event.
- Microsoft Corp. showcased advancements in its platform technologies that enable the developer and designer community to deliver compelling user experiences across a broad set of devices using Windows Phone 7 Series platform. Developers will be able to use Microsoft Silverlight and the XNA Framework to build new mobile applications and 3-D Games.
- Microsoft announced a release candidate (RC) for Silverlight 4, available for download today.
The Silverlight adoption has continued at a rapid pace with installations approaching 60 percent of all Internet devices worldwide — an increase of nearly 15 percentage points in just four months.
Mobile Apps to be $17.5 billion market by 2012
According to a new study which looked at Mobile Apps space across all platforms and on a global basis, the revenue from mobile apps will grow to $17.5 billion by 2012. Currently this stands at $4.1 billion in 2009. This revenue includes both paid downloads and revenue from advertising and virtual goods. Some more stats from the report are as below:
- Mobile app downloads across all types of handsets are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2010 – an annual growth rate of 92 percent.
- The sale of apps will shift from carriers to off-deck sources over the next two years. In 2009, mobile operators accounted for more than 60 percent of all apps revenue, but in 2010, this will fall to under 23 percent.
- In 2009, the number of app stores grew from 8 to 38 – an increase of 375 percent.
- The Average Selling Price (ASP) of only the downloaded apps in 2009 was approximately $1.9 and the advertising revenue generated from the free applications was approximately $0.09/user/app/year.
Get the entire report here (PDF).