You don’t need any further proof than the recent Google excuse of Bing copying Google results to get to know that Bing is getting more successful day by day. I find it amusing that Google chose to unveil this “spy-novelesque stunt” on a Search Engine Land site and not through their official channels and only when Microsoft responded on Bing Blog, would Amit Singhal from Google come out with their take on their blog.

To be clear, we learn from all of our customers. What we saw in today’s story was a spy-novelesque stunt to generate extreme outliers in tail query ranking. It was a creative tactic by a competitor, and we’ll take it as a back-handed compliment. But it doesn’t accurately portray how we use opt-in customer data as one of many inputs to help improve our user experience.

Guess with all the failed 20% time projects, Google Engineers are moving towards writing fiction now.